Proxy Incentive Investments is an operator-for-hire practice.
I started PII as a network of builders, people who wanted to solve interesting, hard, and “impossible” problems, and to do it the right way: with time, patience, ethics, and support, rather than quick returns and products that prey on their users. That conviction hasn’t changed. What’s changed is how I act on it. Today, PII puts that builder’s mindset to work for the companies that need it, on a project basis.
How I work
I take on bounded projects with a clear scope, a clear deliverable, a clear timeline, and one fee. I work remotely from California and on site when the work demands it. And I build so the operation runs without me: every engagement should leave your team stronger than I found it.
What I bring
I’ve spent my career solving problems at the point where strategy meets execution:
- Built a 30-person field operation from zero in under three weeks at a Silicon Valley AI robotics startup, working directly with the CEO, and produced the market research that drove the company’s strategic pivot.
- Implemented banking systems across 17 financial institutions, including Bank of America and JPMorgan Chase, during the COVID-19 PPP response, with weekend go-lives that never slipped.
- Grew a university science program from $600K to $2M and 180 to 410 students, managing its budget, forecasting, partnerships, and a mentor network of 100+ professionals across three continents.
- Reconciled 400+ accounts to an audit-clean standard by fixing the broken process behind them, not just the entries.
- Founded a consumer app and grew it to 1,000+ users on angel funding.
I hold a B.A. in Economics and Business Management with a finance emphasis from UC Santa Cruz.
What I believe
Innovation. The best ideas come from people close to the problem. They need someone who can turn them into something that works. I bring Silicon Valley pace and a builder’s bias for action.
Resilience. Operations should survive the bad day, not just the good one. I design for the sick day, the late shipment, and the surge, because a plan that only works when everything goes right isn’t a plan.
Human capital development. People are the asset. I build teams, write the playbooks, and mentor the people who will run things after I’m gone.
Where I go deep
Grocery, food, and retail operations. Hospitality and travel. Banking and financial infrastructure. Private capital and how founders raise it. Housing and the economics of building in California. And the operating questions that cut across all of them: how to grow, how to hire, how to run.
Anand Lallria
Founder and operator, Proxy Incentive Investments
anandlallria@gmail.com
